PALM ANGELS BOUTIQUE OPENING IN SEOUL
After Milan, Miami and Las Vegas, the Seoul store opening follows the international development plan of the brand bringing to Korea the classic taste of Milan, Palm Angels hometown, and the brutalist aesthetic typical of some buildings in Los Angeles, where it all started and where the soul of the brand resides.
Located at 18-2, Dosan-daero 45-gil, Gangnam-gu, a well-known luxury shopping destination of the Korean capital, the new Palm Angels store develops on two floors of the Forward Global Fashion building.
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PALM ANGELS LANDS IN KOREA
Enhanced by the presence of a full height window, the store extends on a total area of 150 square meters dedicated to Palm Angels menswear and womenswear collections alongside the kid’s line and accessories.
The space is characterized by walls with a pink concrete finish and is warmed up using a whitened cedar wood for the central counter display and the grid ceiling beams.
The pink calacatta marble of the window backdrop returns in the interior furnishing which alternate with the racks in burnished stainless steel. The boutique design is characterized by geometric lines set in a warm atmosphere where the displays are outlined to highlight the brand collections.
Pink bursts onto the scene unexpectedly, disrupting the minimalism of the space with a blast of contemporary pop attitude. Enriched with a wallpaper that reminds the primordial outlines of ferns, the changing rooms immerse customers in a warm enveloping atmosphere reminiscent of a California landscape.