DECODING PALM CULTURE
“The palm is the key that first unlocked the Palm Angels state of mind. It continues to be both the symbol and catalyst for everything we do.
Now is the time to celebrate that”, FR.
Pre-order now to get the book signed by Francesco Ragazzi or seize the T-shirt to receive an exclusive tote bag as a special gift.
Palm Angels inception
The latest volume, Decoding Palm Culture, is a selection of 50 unreleased pictures from Francesco Ragazzi’s current photographic series. Curated by Stefano Tonchi, the book is complemented by an essay from Ragazzi that delves into the beginnings and milestones of Palm Angels.The essence of palm trees, in all their facets and cultural meaning will be showcased in the accompanying exhibition in Milan for the Fashion Week and can be pre-ordered now. To further enrich the immersion, the essayist Luca Scarlini, philosopher Emanuele Coccia and the author Giovanni Aloi have penned texts that dive deeply into the artistic and cultural resonance of the Palm as a symbol of shelter, aspiration, beauty, and achievement.
September marks ten years since Francesco Ragazzi introduced the first Palm Angels photography book, also published by Rizzoli New York. With a foreword by Pharrell Williams and Ragazzi’s atmospheric, dreamlike photographs of the sun-drenched LA skate culture, that 2014 volume became the Big Bang for the Palm Angels universe. “Palm Angels, the book, was a passion project born from my love for photography. It also became the seed of Palm Angels, the fashion brand. That transformation was a happy, unexpected consequence: a spontaneous and wild kind of creative genesis. Ten years on, it seemed right to return to the roots of Palm and revive the process that first birthed our journey into Palm culture. It’s a way of looking back to look forward - a return to the source”, says Ragazzi.
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